Course Syllabus
MGIS410/510 - Electronic Commerce Management
Course Overview
Technological challenges of conducting business on the World Wide Web; innovative business models in electronic commerce; digital platforms of Business to Customer and Business to Business trade; guidelines for website usability; Internet marketing and advertising; search engine optimization and search engine marketing for profitability; web statistics and analytics; security issues on the Internet.
Instructor Information
Office Hours
Tue-Thu 16:00-17:30 in CAS 245 or by email appointment in advance
Course Schedule
Class Location & Meeting Times
LocationCASE B24
ScheduleTuesday, Thursday 08:30-09:40
Prerequisites
MATH 201 or MATH 202 or MATH 211 or ENGR 200 or ENGR 201 or consent of the instructor
Required Materials
Textbook
Title: E-commerce 2018: business. technology. society, 18e Global Edition
Authors: Kenneth C. Laudon and Carol Guercio Traver
Publisher: Pearson (2024)
ISBN: 978-1-292-44972-2
Additional Resources
KUHUB Learn
Student's Resource Kit
Course Topics
Grading Structure
Assessment Components
Quizzes (4-6)
20%
Double Homework (Part I)
5%
Double Homework (Part II)
10%
Business Proposal
5%
Website Design
15%
Presentations
8%
Class Participation
7%
Final Exam
20%
Homework Presentation
5%
Discussion Board
5%
Important Notes
- • No midterm exam, only final exam
- • Lowest quiz grade will be dropped
- • No makeup quizzes except for documented family/personal emergencies
- • Makeup quizzes available for KU athletes and specific club members (MUN, KUDANS)
- • Final exam can be paper-based or online in LearnHub
- • Remedial/BÜT exam only for students with F grade
Lab Information
Lab Assistant
Name: Fatemeh Bidaki
Office: CAS Z28
Email: fbidaki19@ku.edu.tr
Important Note
Both lab hours will be moved to ZOOM exclusively in the absence of sufficient attendance.