MMGIS410

Course Schedule

Monthly breakdown of topics and important dates

Week 1
4 weeks
  • 1
    Course Introduction
  • 2
    Syllabus Overview
  • 3
    E-commerce, AI, Taxation
  • 4
    Online Security Videos
Weeks 2-4
4 weeks
  • 1
    Being a savvy e-commerce customer in Türkiye
  • 2
    Effective search on the web
  • 3
    Web browsers for desktop and mobile
  • 4
    Price search engines
Weeks 5-6
4 weeks
  • 1
    Ingredients of a Business Model
  • 2
    Business models and types in EC
Week 7
4 weeks
  • 1
    Data security and encryption for EC
  • 2
    Online Payment Systems
Weeks 8-9
4 weeks
  • 1
    Building an EC website
  • 2
    Domain name registration
  • 3
    Website building services
  • 4
    Web hosting services
Week 10
4 weeks
  • 1
    Website Usability according to Dr. Jakob Nielsen
Weeks 11-13
4 weeks
  • 1
    Search Engine Optimization (SEO)
  • 2
    Search Engine Marketing (SEM)
Week 14
4 weeks
  • 1
    Internet Marketing and Online Advertising
  • 2
    Left-Brain Marketing
Important Dates
Key deadlines and events

Exams

  • Final Exam
    TBA

Other Activities

  • Quizzes
    4-6 Total
  • Double Homework
    Part I & II
  • Business Proposal
    TBA
Class Information
Schedule and Location

Lectures

Tue-Thu

08:30-09:40 - CASE B24

Office Hours

Tue-Thu

16:00-17:30 - CAS 245