MMGIS410

MGIS410 E-Commerce & Digital Business

Learn to build, market, and scale online businesses

Course Syllabus
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Course Schedule
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What is MGIS410?

MGIS 410: Electronic Commerce Management explores the technological challenges and business models of conducting business online. The course provides hands-on experience in website design, digital marketing, and data analysis using industry tools.

E-commerce Fundamentals

Learn website usability principles, online brand management, and practical skills in launching and optimizing e-commerce websites.

Digital Marketing & Analytics

Master SEO, digital advertising, web analytics, and data-driven strategies using tools like Google Analytics.

Security & Business Models

Explore internet security, online payment systems, and various e-commerce business models and strategies.

Course Details
InstructorDr. Deniz Aksen
Schedule
Sec01: Tue-Thu 08:30-09:40
Sec02: Tue-Thu 13:00-14:10
Sec03: Tue-Thu 14:30-15:40
Location
CASE B24
Office Hours
Tue-Thu 16:00-17:30 (CAS 245)
Key Topics
E-commerce Models
Digital Marketing
SEO & SEM
Web Analytics
Website Usability
Payment Systems
Online Security
Business Models
Left-Brain Marketing
Textbook

E-commerce 2018: business. technology. society, 18e Global Edition
by Kenneth C. Laudon and Carol Guercio Traver
Pearson Education Limited (2024)
ISBN: 978-1-292-44972-2

Course Store

24 products
Required
$0
Digital Marketing Fundamentals
Comprehensive guide to modern digital marketing strategies and frameworks.
PDF
180 pages
Beginner
Premium
$0
Google Analytics Pro Course
Master Google Analytics with hands-on exercises and real-world examples.
Video
8 hours
Certificate
Bundle
$0
SEO Mastery Bundle
Complete SEO toolkit with templates, guides, and case studies.
Multiple Formats
Templates
Advanced
Case Study
$0
E-commerce Case Studies
Real-world success stories and failure analysis of e-commerce businesses.
PDF
10 Cases
Analysis
Tools
$0
Social Media Marketing Kit
Complete toolkit for planning and executing social media campaigns.
Templates
Guides
Resources
Interactive
$0
Web Analytics Dashboard
Interactive dashboard template with real-time analytics tracking.
Template
Interactive
Premium